時間： 2022年6月17日報導；內容回顧既有建設。 地點： 中國／上海・南翔老街。
When / where: Report published 17 June 2022, looking back at existing work · Nanxiang Old Street, Shanghai, China
Location reference photo only, not taken at the event. Photographer, source and licence as noted above.
2022年發布的南翔老街介紹，把包呫呫相關文創開發列入地方文化工作的一環。文章回顧老街與文化創意公司的合作，以及在節慶活動中運用動漫形象的做法。
An introduction to Nanxiang Old Street published in 2022 listed creative products related to Baotietie as part of local cultural work. The article looked back at the street's cooperation with a cultural and creative company and the use of animated characters in festival events.
這類紀錄呈現了IP的另一種存在方式：角色可以反覆出現在商品、活動與公共文化場景中，陪伴人們認識一個地方。它的價值，需要放回具體使用情境來觀察。
Records like this show another way an IP can exist: a character can appear again and again in products, events and public cultural settings, keeping people company as they get to know a place. Its value needs to be seen in these real settings.
從一次節慶到日常的文創物件，這些小小的接觸點共同延伸了角色的生命。這篇回顧把焦點放在包呫呫與南翔文化的連結，記錄創作如何逐步進入人們熟悉的生活場景。
From a single festival to everyday creative objects, these small points of contact together extend the character's life. This look back focuses on the link between Baotietie and Nanxiang culture, recording how creative work gradually entered familiar parts of daily life.
延伸閱讀 Read more： 了解UUCMM的地方文化合作
UUCMM's local cultural partnerships
資料來源 Sources
本文為歷史回顧，依公開資料中的事件事實及品牌創作方補充重新整理撰寫，非原報導全文轉載。
This is a look back, rewritten from the facts in public sources and information from the creators; it is not a reprint of the original reports.