HERITAGE & PLACE

從南翔古鎮到文創店,遇見包呫呫

From Nanxiang ancient town to a creative shop: meeting Baotietie

時間: 2021年旅遊介紹;原索引刊登日10月19日。 地點: 中國/上海・南翔古鎮。

When / where: 2021 travel feature; original index date 19 October · Nanxiang Ancient Town, Shanghai, China

南翔老街。地點資料照片,非該活動現場。攝影日期2022-07-09;钉钉/Wikimedia Commons,CC BY-SA 4.0;未裁切。
南翔老街。地點資料照片,非該活動現場。攝影日期2022-07-09;钉钉/Wikimedia Commons,CC BY-SA 4.0;未裁切。

圖片:原始檔案與作者資料|CC BY-SA 4.0。

Location reference photo only, not taken at the event. Photographer, source and licence as noted above.

在介紹南翔古鎮的旅遊資料中,包呫呫出現在動漫主題文創店的敘述裡。以小籠為原型的角色,與地方飲食及旅遊場景放在一起,讓訪客有不同於單純品嘗美食的接觸方式。

In travel material introducing Nanxiang ancient town, Baotietie appears in the description of an animation-themed creative shop. A character based on the xiaolongbao, placed alongside local food and travel settings, gives visitors a way in that goes beyond simply tasting the food.

從形象到商品,角色提供了一種可以看見、記住甚至帶回家的文化連結。對UUCMM而言,這也是創作走入日常的具體場景:故事與物件共同留在人們對一座地方的記憶中。

From image to merchandise, the character offers a cultural link people can see, remember and even take home. For UUCMM, this is a concrete case of creative work entering daily life: story and object together stay in people's memories of a place.

包呫呫以親近、溫和的方式與觀眾相遇,延續品牌重視的友善表達。這份歷史紀錄也提醒我們,地方文化除了被觀看與品嘗,還能透過一個角色,繼續陪伴生活。

Baotietie meets audiences in a friendly, gentle way, continuing the brand's commitment to kind expression. This historical record also reminds us that local culture can be more than seen and tasted; through a character, it can keep people company in daily life.

延伸閱讀 Read more: 包呫呫與南翔的文化故事

The cultural story of Baotietie and Nanxiang

資料來源 Sources

本文為歷史回顧,依公開資料中的事件事實及品牌創作方補充重新整理撰寫,非原報導全文轉載。

This is a look back, rewritten from the facts in public sources and information from the creators; it is not a reprint of the original reports.