HERITAGE & PLACE

從一籠小籠到一個角色,延續南翔的文化記憶

From a basket of xiaolongbao to a character: carrying on Nanxiang’s cultural memory

時間: 2023年地方文化介紹;原索引刊登日2月18日。 地點: 中國/上海・南翔。

When / where: 2023 local culture introduction; original index date 18 February · Nanxiang, Shanghai, China

南翔老街。地點資料照片,非該活動現場。攝影日期2022-07-09;钉钉/Wikimedia Commons,CC BY-SA 4.0;未裁切。
南翔老街。地點資料照片,非該活動現場。攝影日期2022-07-09;钉钉/Wikimedia Commons,CC BY-SA 4.0;未裁切。

圖片:原始檔案與作者資料|CC BY-SA 4.0。

Location reference photo only, not taken at the event. Photographer, source and licence as noted above.

一座地方的記憶,可以藏在食物、建築與人們熟悉的形象裡。2023年的南翔文化介紹,將包呫呫與動漫、文創產品並列,放進小籠文化的多種表達之中。

The memory of a place can live in its food, its buildings and the images people know well. A 2023 introduction to Nanxiang culture placed Baotietie alongside animation and creative products, among the many expressions of xiaolongbao culture.

這份資料讓品牌歷程多了一個延續的座標:包呫呫與南翔的連結,不只出現在合作簽署或展覽消息,也出現在面向一般讀者的地方文化敘事裡。

This material adds another point to the brand's timeline: the link between Baotietie and Nanxiang appears not only in partnership signings or exhibition news, but also in local cultural stories written for general readers.

對UUCMM而言,讓角色走進日常,是一段需要時間累積的工作。本文以當年的文化介紹作回顧,邀請讀者從熟悉的食物出發,繼續認識角色與它所承載的故事。

For UUCMM, bringing characters into daily life is work that takes time. This article looks back at that year's cultural introduction and invites readers to start from a familiar food and keep discovering the characters and the stories they carry.

延伸閱讀 Read more: 走進包呫呫的角色世界

Step into Baotietie's world

資料來源 Sources

本文為歷史回顧,依公開資料中的事件事實及品牌創作方補充重新整理撰寫,非原報導全文轉載。

This is a look back, rewritten from the facts in public sources and information from the creators; it is not a reprint of the original reports.