時間： 2020年6月23日。 地點： 中國／上海・南翔老街。
When / where: 23 June 2020 · Nanxiang Old Street, Shanghai, China
Location reference photo only, not taken at the event. Photographer, source and licence as noted above.
2020年6月23日，南翔老街的端午主題活動迎來粽英雄先導片首播。活動結合節慶、文創與線上交流，讓觀眾從影片與實體內容接觸這個食物角色。
On 23 June 2020, the Dragon Boat Festival event on Nanxiang Old Street hosted the premiere of the Zongzi Hero teaser. The event combined the festival, creative products and online exchange, letting audiences meet this food character through video and physical content.
青年報當時介紹，粽英雄由包呫呫角色世界中發展出來，並與漫畫創作結合。故事回應當時的疫情生活，把志願服務、面對困難及彼此協助放入情節，呈現普通人也能付出的力量。
Youth Daily reported at the time that Zongzi Hero grew out of the Baotietie character world and was combined with comic creation. The story responded to life during the pandemic, bringing volunteering, facing difficulties and helping each other into the plot, showing the strength ordinary people can offer.
對創作團隊而言，勇敢也可以表現在照顧別人與願意伸手幫忙。這與品牌重視不含暴力的表達相呼應，讓角色的力量來自情感與行動，也讓端午文化有了另一種被認識的方式。
For the creative team, courage can also mean caring for others and being willing to lend a hand. This echoes the brand's commitment to non-violent expression: the characters' strength comes from feelings and action, and Dragon Boat Festival culture gains another way to be known.
延伸閱讀 Read more： 認識粽英雄，閱讀角色故事
Meet Zongzi Hero and read the character story
資料來源 Sources
本文為歷史回顧，依公開資料中的事件事實及品牌創作方補充重新整理撰寫，非原報導全文轉載。
This is a look back, rewritten from the facts in public sources and information from the creators; it is not a reprint of the original reports.