時間： 2019年5月；報導刊於5月23日。 地點： 中國／上海・上海展覽中心。
When / where: May 2019; report published 23 May · Shanghai Exhibition Center, Shanghai, China
Location reference photo only, not taken at the event. Photographer, source and licence as noted above.
2019年演藝及文創產品博覽會期間，包呫呫與粽英雄的角色開發出現新的合作方向。新民晚報記錄，柚柚文化在展會接洽合作，內容涉及紀念章等以角色形象延伸的產品。
During the 2019 performing arts and creative products fair, new partnership directions appeared for Baotietie and Zongzi Hero. Xinmin Evening News reported that Youyou Culture held partnership talks at the fair, covering commemorative badges and other products based on the characters.
這個案例把動畫形象帶入可收藏、可使用的物件。角色的辨識度、食物文化的聯想與產品設計，成為品牌跨入實體應用時需要一起考慮的內容。
This case brings animated characters into objects people can collect and use. The characters' recognisability, their links to food culture and product design all need to be considered together when a brand moves into physical products.
這段合作紀錄讓人看見，角色與觀眾的關係可以延伸到觀看影片之外。一次贈禮、一件日常用品或一枚紀念物，都可能成為人們認識角色、記住故事的開始。
This record shows that the relationship between characters and audiences can go beyond watching a film. A gift, an everyday item or a keepsake can be where someone first meets a character and remembers its story.
延伸閱讀 Read more： 了解角色授權與聯名合作
Character licensing and collaborations
資料來源 Sources
本文為歷史回顧，依公開資料中的事件事實及品牌創作方補充重新整理撰寫，非原報導全文轉載。
This is a look back, rewritten from the facts in public sources and information from the creators; it is not a reprint of the original reports.