時間： 2019年5月；展前報導5月6日。 地點： 中國／上海。
When / where: May 2019; preview report 6 May · Shanghai, China
Location reference photo only, not taken at the event. Photographer, source and licence as noted above.
小籠包可以是一道點心，也可以是一個故事的起點。2019年5月，演藝及文創產品博覽會的展前報導介紹柚柚傳媒的動漫品牌大使，讓南翔小籠與角色創作的連結被更多讀者看見。
A xiaolongbao can be a snack, or the start of a story. In May 2019, preview coverage of the performing arts and creative products fair introduced Youyou Media's animated brand ambassador, letting more readers see the link between Nanxiang xiaolongbao and character creation.
對UUCMM而言，這類合作的重點，在於讓地方文化有不同的接觸方式。有人先認識角色，有人先接觸文創物件，也有人從食物出發，再回頭了解它背後的地方與生活。
For UUCMM, the point of this kind of partnership is to give local culture different ways in. Some people meet the character first, some find the creative products first, and some start from the food and then look back at the place and life behind it.
本篇聚焦文化內容如何被轉化為容易親近的形象。至於同月展會中的衍生品合作，另以專篇整理，讓文化敘事與商務紀錄各自說清楚。
This article focuses on how cultural content becomes an approachable image. The merchandise partnership at the same fair that month is covered in a separate article, so the cultural story and the business record can each be told clearly.
延伸閱讀 Read more： 包呫呫角色設定與文化合作案例
Baotietie's character design and cultural partnerships
資料來源 Sources
本文為歷史回顧，依公開資料中的事件事實及品牌創作方補充重新整理撰寫，非原報導全文轉載。
This is a look back, rewritten from the facts in public sources and information from the creators; it is not a reprint of the original reports.